Whilst we are capable of undertaking research in any sector, we have extensive experience and contacts in the following:
Agriculture / horticulture Energy / lubricants
Automotive after care Food – fresh / perishables
Catering Food – processed
Charities Marketing services
Construction / building products Packaging 
Consumer electronics / E-commerce

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Energy / Lubricants:
Some of the studies we have undertaken in this sector include:

The UK Car Workshop Lubricants Market
This study focussed on the lubricants market in car workshops – i.e. facilities for repairing and servicing cars. The sector represents a significant proportion of total lubricants demand and is the focus of much attention by lubricant companies keen to offer value-added services. This was a ground-breaking study, providing detailed quantification by lubricants type in different segments of the car workshop sector. Extensive discussion was provided on automotive after-care and servicing issues as well as extensive information on the structure of the car workshops sector in the UK.

Amongst the issues discussed and information provided in this 200 page report were:


Trends and issues affecting the workshops lubricants market

Overview of the workshop lubricants market

Lubricants demand by type, packaging type and size and market sector

Servicing throughput, capacity and lubricants consumption

Brand usage and shares, brand profiles by user, lubricants type and incidence of brand purchase

Sources of lubricants purchase
  The above information was also provided in separate sections on franchised dealer groups, owner-driver franchised dealer groups, non-franchised fast fit outlets, non-franchised owner-driver independent garages and garage chains
The supplier customer relationship
Factors determining choice of lubricants brand
Types of contracts with lubricants suppliers
Elements of customer support
Marketing support offers, different ways of segmenting customers and equipment deals

The research comprised of a number of stages:

Comprehensive programme of exploratory research and discussions with trade bodies and experts to compile information on the structure and dynamics of the car workshops market.
Construction of the total numbers of outlets in each sector
Main interview programme – included face-to-face interviews (often lasting two hours) discussing issues and collecting data on lubricants usage at the head offices of 32 of the franchised dealer groups in the UK, fast fit groups and major garage chains, 693 telephone interviews with individual dealers and 340 telephone interviews with owner-driver independent garages.
The UK Agricultural Lubricants Market
This project quantified lubricants usage amongst farmers. Approximately 1,000 farmers (cross section of the 100,000 UK farm universe – with a representative sample by farm size and type – e.g. arable, dairy etc.) were interviewed about their lubricants usage by type. Information was also gathered on tractor usage, regarding size and model type. The research was conducted using a structured telephone questionnaire.
Assessment and Quantification of a Lubricant Producer’s Facilities in Specified European Countries
A major lubricants company was reviewing its lubricant packing plants throughout Europe. An important part of the review included research comprising two main elements:
Site visits to the client’s lubricant filling plants in countries such as Belgium, Sweden, UK, France and Germany to review filling facilities looking at aspects such as filling line efficiencies, numbers of product and pack variables, storage, logistics and transportation aspects
Market overview of major national lubricants markets across Europe by end-user sector e.g. automotive versus, industrial and commercial further analysed by lubricants and packaging type
Discussion of issues and dynamics affecting each national market
This was based on face-to-face interviews with lubricants companies – including competitors of the client company in each country as well as consultations with trade bodies at national and European level.
Energy Requirements of the Catering Industry in Yorkshire
This research was undertaken for an electricity distributor keen to increase their knowledge about the extent of energy usage by the catering industry in order to target their marketing and promotional activities more accurately. The focus of the research was on energy usage by energy type for primary cooking equipment.

Over 400 telephone interviews were undertaken with a representative mix of catering establishments in the Yorkshire region asking a range of questions amongst which included the length of time each of their primary cooking equipment items were switched on, type of energy used, numbers of each type of item used, meals served as well as some questions relating to specifying and selection of equipment and energy type. 

This information was then grossed up and a specially-devised formula built in to calculate overall energy usage by each sector (e.g. hotels, restaurants etc.) for individual equipment types in Yorkshire. Data was also segmented for individual areas within the Yorkshire region.

Heat Processes in the Metals Industry
This report investigated the UK market for different types of heat processes used in various parts of the metal product manufacturing industry. The scope of the study included processes such as surface heat treatments, engineering paints, vitreous enamelling, dip coating and galvanising, pre and post treatments and tinplating.

A cross section of around 50 companies were interviewed about the extent and nature of their usage of different heat treatments in different stages of their manufacturing processes. Amongst the sectors from which companies were interviewed were aerospace and medical, automotive assembly, construction, mining, construction equipment and instrumental engineering. Information was also provided on the size, trends and supply structure of each end-user sector

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Food - Fresh/Perishables:
Some of the studies we have undertaken in this sector include:
The UK Vegetables and Salads Report
An off-the shelf publication of 130 sides with separate sections on produce including fresh potatoes, root vegetables, brassicas, onions, mushrooms, niche vegetables such as mangetout, tomatoes, lettuce, peppers, fresh prepared salads, frozen chips, frozen green vegetables, canned tomatoes and others, with further sub-sections in each. Aspects covered were: 
   Sales trends in volume and value over a five year period
Factors affecting demand
Supply issues
Key suppliers profiles
New product developments
Distribution issues and retailer shares
Consumer behaviour
Data was based on interviews with retailer fresh produce buyers and other trade contacts.
Market Opportunity Study for Salmon and Trout In France, Germany, China, Hong Kong, Taiwan, South Korea, Argentina, Turkey and Saudi Arabia
Assessed potential for smaller supplier country of salmon and trout given existing market trends and structure of supply and demand in each end user country. 

Aspects covered included:

Supply - domestic versus foreign
Importance of aquaculture
Processing capabilities
Industry product requirements and quality preferences 
Reputation of individual supplier countries
Wholesales prices
Distribution channels
Household consumption versus catering and processor usage for other foods
Structure of the retailing, catering and fish processing trade in each country
Future prospects
Over 120 interviews were conducted with trade respondents; and supplemented with desk research. Lozowick Market Research established some important trade contacts in countries such as China.
Market Opportunities for Surimi In Europe
Study covered ten European countries for a US company with a large presence in its own domestic market, seeking to increase its European presence. Interviews were undertaken with over 100 trade respondents supplemented by desk research in what was very much an under-researched market. 

Sections of the report included:

Sources of European Surimi supply – fish species used – supply, demand and quality factors affecting prospects for each, imports by supply source, perceived strengths and weaknesses of individual supplier countries
Individual country sections – France, Spain, Italy, UK, Belgium, Sweden, Netherlands, Denmark and Germany. Each contained sub-sections on market demand trends, structure of demand by product type, format and process, sources of supply, key processors and their shares, distribution channels, pricing and future prospects
The French Salmon Market

This research was undertaken for a trade marketing board keen to keep abreast of trends and developments in this important European market for salmon. This was based on interviews with French retail groups, salmon processors and other trade contacts.

Amongst aspects covered in the report were:

European consumption trends and attitudes towards wild versus farmed fish
Sources of supply to the French salmon market
Reputations and sales mix of supplier countries
Salmon consumption trends in France – sales by format, price cutting versus quality image issue
Distribution channels by salmon format, product sales mix by retailer type
Quality labels - the Label Rouge quality label, retailer attitudes towards quality labels, distribution and prospects for Label Rouge Salmon
Trade Promotion Effectiveness Study Of Fish Products In Europe

An organisation responsible for promoting fish commissioned research to ascertain the views, perceptions and preferences of the fish trade in France, Germany, Spain and UK regarding:

Performance of the supplier country represented by the client organisation, and comparison with the competition on aspects such as product quality and range, with particular emphasis on canned fish
Sourcing patterns of the particular fish products under review in each country
Marketing and promotional support – perceived usefulness of specific types of marketing and promotional support for fish
Types of marketing and promotional support used by the trade for fish
Relative performance of individual country marketing and promotional support
Farmed versus non farmed fish – relevance of the distinction, extent to which trade attitudes towards farmed fish might have changed, perceived advantages and disadvantages of farmed fish
The advantages of labelling products with the word ‘wild’ or ‘natural’
Organic fish issues

The research involved 55 semi-structured telephone interviews with key trade buyers across the four countries. These included the major importers, import brokers, fish processor and retailer chain companies. The interviews were with the key decision-makers – normally the buyers, responsible for specifying and deciding on the sources of supply. This was supplemented with consultations with other trade contacts and desk research.

The UK Fish Report 2000

An off-the-shelf publication of 140 pages – mostly focussing on the UK fish market from landings to the supermarket shelf. Sections were also provided on other European fish markets – France, Germany, Italy and Spain. This is a detailed report based on extensive trade interviews and desk research. Discussion and data cover the period 1993-1999, with seperate sections (e.g. in the UK) dealing with:

Industry issues – such as total allowable fish catches, tough trading conditions  
Lifestyle factors
Fish versus other protein sales
Fish supplies
Fish market overview
Fresh fish – sales by type / format, sales by species. More in-depth information and analysis on haddock, cod, salmon, trout, herring and shellfish, loose versus packaged fish, smoked fish, the consumer, advertising and promotion, distribution, retail sales channels, individual retailer shares
Chilled packaged fish products – overview, sales by product type, suppliers, the consumer
The catering / foodservice sector – catering industry trends, structure and overall food purchases, overview of fish species purchases. Sector overviews – fish & chip shops, hotels, restaurants, cafes / takeaways, pubs, leisure, staff catering, health care, education, meals served in the eating out sector, fish sourcing points and routes to market, promotional initiatives
Frozen fish products – overview, individual product sections – coated fish products, fish fingers, fish meals, fish in sauce, other frozen fish products
Each contains information on sales by sub-segment, raw material usage, suppliers, products and brand shares by sub-segment and product developments. There are also sections dealing with consumer habits and preferences as well as distribution – sales by outlet type, individual retailer shares and merchandising issues
Canned fish – overview, individual fish type sections – tuna, salmon, sardines, mackerel, pilchards, other canned fish – shellfish, kippers and herring, sild and brisling, anchovies, mussels and oysters. Each contains information relating to trends and product segments, supply issues and suppliers and brand shares

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Lozowick Market Research
Address: 38 Bullescroft Road, Edgware, Middlesex HA8 8RW
Telephone: +44 (0) 20 8905 4031
Fax: +44 (0) 20 8905 3986
Email: julian@lozowick.com

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